Like many people, I’ve always loved the look and artistry of tattoos - but the lifelong commitment never quite felt right. That’s what led me to discover semi-permanent tattoos: the perfect middle ground between self-expression and flexibility.

Realising there were limited high-quality, stylish options in the UK, I decided to start my own brand in late 2024—and what started as a personal project quickly grew into something much bigger.

Since launching, we’ve proudly sold over 4,000 tattoos and received more than 600 reviews from customers who, just like me, wanted a way to express themselves without the permanence.

Our designs are made to last, look real, and give people the freedom to switch things up without compromise. Whether you're testing a tattoo idea before going permanent or simply love changing your style, we’re here for it.

Today, we’re proud to be the UK’s largest semi-permanent tattoo company—a title we don’t take lightly. We’re constantly innovating, listening to our community, and working to create designs that speak to different tastes, moods, and moments. Every tattoo we ship is a small piece of our mission to make body art more inclusive, accessible, and fun.

More than just a product, we’ve built a growing community of creatives, tattoo lovers, and free spirits who support what we do and shape who we are. We’re incredibly grateful for every customer, every comment, and every shared photo. This brand was born from a personal journey—and now, it’s a shared one.