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FIND YOUR NEXT OBSESSION.
A little ink. A lot of you.
MOST DESIRED INK
MOST DESIRED INK
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NEW DESIGNS
NEW DESIGNS
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COMMUNITY FIRST · VEGAN · CRUELTY-FREE
Our mission is to redefine self-expression, empowering you to explore your individuality with confidence. We believe self-expression should have no limits, creating premium semi-permanent tattoos that give you the freedom to experiment, evolve and express yourself without commitment.
Made personal
Your idea.
Your canvas.
A symbol, a memory, a just-because. Start with a design or bring your own artwork, then explore how you’d wear it.
DON'T JUST TAKE OUR WORD FOR IT
your questions answered
A little clarity.
Can I create my own design?
Yes. Head to our custom tattoos to upload your own artwork or personalise a design, then add it to your bag.
Can I buy these designs here?
Yes. Every design you see can be added to your bag and bought here, with free delivery on orders over £45.
Do they look like real tattoos?
Our semi-permanent tattoos are designed to look and feel just like real tattoos, without the permanent commitment. Unlike traditional temporary tattoos that sit on the surface of your skin, our plant-based ink develops gradually over 24–48 hours, creating a natural, realistic finish that closely resembles real tattoo ink.
Once fully developed, our tattoos are waterproof, smudge-proof and can last up to 1–2 weeks, giving you the freedom to experience the look of real ink without the commitment.
Are the tattoos safe to use on skin?
Our semi-permanent tattoos are made using plant-based ink derived from the genipa fruit. Our formula is vegan-friendly and designed to deliver realistic, long-lasting results.
Our products undergo safety assessments to ensure they meet applicable UK cosmetic regulations.
As with any cosmetic product, individual skin sensitivities can vary. If you have sensitive skin or concerns about potential reactions, we recommend contacting our team before applying.
Have more questions?
Visit our full list of FAQ'S here.
